Kawaii. Kawaii – Adjective, Japanese in origin. Kawaii (カワイイ) is a Japanese label for "cute" which is a prominent aesthetic in Japanese pop culture.
Kawaii is the culture of cuteness in Japan. Each monthly box is filled with kawaii things ranging from kawaii stationery, cute squishies, kawaii plushies & more! In Japan being cute is acceptable for Kawaii aesthetics are widely loved and adored by people all over the world and given our ideals on.
The term if often used by non-Japanese speaking anime fans and Otakus online.
The Kawaii Factory is the ultimate destination for the latest trends in Japanese and Harajuku fashion.
Kawaii aesthetic is all about appearing cute, innocent and shy. Kawaii Music Mix ღ Don't forget to SUBSCRIBE, Like & Share the mix if you enjoy it. Many japanese culture/entertainment fans have taken the word and added it to their lingo to be used in english.